True North Strong - Apparel Co. Est 2018
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Our Story


Jerry Belliard

Brand Founder

True North Strong Apparel Co. Est 2018

Based, Designed & Produced in
Ontario, Canada

True North Strong represents more than a brand. Its a lifestyle. We wanted our apparel company to be a reflection of where we live.

The North. Our apparel is rough and tumble, designed with quality and comfort in mind.The elements form adaptation.

"Everything's tougher in the North"

We are - True North Strong

- Jerry



The sketch for the O.G. Logo

File Nov 04, 9 06 18 PM.jpeg
Photo Dec 01, 2 22 56 PM.jpg

Check our early promo vid with shots of our first shirts coming off the line.